When organizing a local event, music festival or show, one of the most important things that you’ll need to do is to promote the event. In today’s world, though, it can be difficult to cut through all the clutter. Everyone always seems to have so much going on that we rarely pay too much attention to anything unless it really stands out or catches our eye. Some advertisers even suggest that an individual needs to see an ad 3 to 7 times before they remember or take action.
So, how do you get the word out and get enough exposure to cause a potential attendee to actually remember the event and show up? Well, you’ll need to use multiple platforms.
Using Social Media to Drive Awareness
The go-to platform for getting exposure and building awareness of an event is typically social media. It’s a great way to reach potentially thousands of interested individuals in your area. The first step is to set up an event page on Facebook and invite as many people as you can – you have probably already done this.
Getting the word out to people you don’t know may be a bit more difficult but if you have some marketing dollars then you could always consider promoting the event with paid advertising on Facebook and other social media platforms. If you don’t have extra cash to spend on advertising then try making creative social posts leading up to the event and encourage your friends to share the posts to gain exposure.
The Tried & True Methods
What works, works, right? While social media has taken over most of people attention and has replaced many other methods of advertising today, the old methods of getting the word out can still be very effective – especially for local events. Posters and signs are still a great way to let people know about your upcoming event and are one of the most inexpensive methods of advertising.
While posters are certainly an easy way to share the news about your event, another creative option is to use cling stickers instead. They’re much easier to apply quickly and can be removed easily and won’t cost much to make. Plus, they look so much better than a piece of paper. Create an image or logo for the event with the event details and use that for the stickers. You can then put those around town without causing any damage because they don’t use standard adhesive like other stickers.
Reach Your Audience Where They Go
Another great way to get the word out about your upcoming event is to reach your target audience at a relatable location. In other words, going to venues that your potential attendees would likely already being going to. This may be at certain bars that often host similar events, music venues, or other locations that tend to sponsor or host other events.
You will likely have to get in touch with the owner or management of the venue to get permission before putting up posters or stickers – they may even have some kind of advertising fee in place for such situations so make sure you get all the details.
Bottom line: The more eyes you’re able to get on your event details and the more often those eyes see it, the more likely that your event will be successful. So, don’t be shy about using whatever avenue you have to reach as many people as possible.