Porche: A Story of Innovation

All grand inventions start out as ideas, a scribble on a notebook or table napkin, so to be an inventor, you need ideas. The fact is that everybody in this whole world have ideas that pop out from the blue every now and again. But the question is that, if they have ideas why aren’t they inventors? Ideas that are dormant inside the persons mind are just ideas, you cannot be an inventor based on ideas alone. It needs to turn into something, it needs to manifest into our physical world, whether it be an appliance or a machine. It’s the making of these ideas into a physical object is the hard work, you will need to make prototypes, testing out whether or not your invention works more about here.

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But today, we will not be talking about inventing and inventions as a whole but rather, a story of a very successful one and its great for you to check it out! Its porsche

How on earth did Porsche become such a well known and sought after luxury brand that it is today? Is it just the birth of the Porsche Panamera that gave the brand its fame? So get all your spreadsheets ready because we will be looking at how Porsche redefined luxury forever.

Robust Function mixed with sleek form.

The word of the day is Horological. Horology is the study of the measurement of time.

Luxury car manufacturers like to work with watchmakers to manufacture watches that are inspired by cars. But there is no other company that has dived into horology the way Porsche did.

They have completely reshaped the landscape of the watch industry. But how did they do something most establish brands could not? By merging both function and form into one beautiful piece. This is the design philosophy of Bauhaus. This states that the form of the object cannot be separated from the function and the other way around.

Ferdinand was not just satisfied with building only cars. He aspired to take his already amazing design and innovation skills to a whole other dimension.
He set out into the world to chase his dreams, left his family’s business behind and began Porsche Design. And what is his first product you may ask? A simple wristwatch.

Nobody was wearing or even cared about black wrist watch way back in 1972. Ferdinand saw all the shiny gold or even some leather watches and he felt like something was lacking. His first creation was an instant hit, a black steel watch and bracelet.

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He didn’t even bother about giving it a fancy name. It was called the Chronograph. The design of the watch took inspiration from airplane gauges.

You need to simply give an analogue watch a quick glance and instantly know what time of day it is. The black steel face with the white markers did that perfectly.

It’s a timeless classic of a design. The watch still looks just as fresh as it did many years ago.

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