A large number of people have been known to use different search engine platforms to get answers to several questions that they have and on such occasions, the platforms provide suggestions to pages that they have never searched before. For the search engine to narrow down to the pages that you want, the searcher has to key in certain words that consist of several keywords that are used by these platforms to narrow down to the related pages. While using the SEO, a keyword is simply the words that are used to make a web page and they are important to the topic that you are looking for. The search engines use the keywords that you have typed in the search bar and narrow down to the pages that you are looking for.
Keywords help the search engines to narrow down to what you are looking for specifically, and you can be able to learn more about them with the help of this guide. The best thing about these platforms is that they constantly get to improve in the way that they operate to provide the best results that the searcher are looking for. With the help of keyword stuffing, most of this platforms were able to rank the pages that the searchers where constantly looking for. All this came to change when improvements were done on the algorithms that the search engines used and now what the searcher needed to do was to type in quality articles that had a relation to what they were searching for. Upon the use of the quality articles, the search engine platforms got to suggest pages that had some relations to what you were looking for. A keyword mostly consists of the primary keyword and secondary keywords and in order for your search to be effective, you have the ensure that the primary keywords are the majority.
A primary keyword is said to be the main topic that as a searcher, you are looking for in the search engine whereas, for the secondary keyword, it is simply the words that are used to support the main topic to help the search engine narrow down to what the page you are looking for is all about. The secondary keywords can also be used to rank the different pages that you are looking for. One of the main aims of this search engine platforms is to provide you with the best results and that is why they insist on quality to help attain this.